[Digital Asset Delivery] This online campaign highlights Sulwhasoo’s 50-year ginseng heritage and Bio-conversion Technology™, blending science with tradition. Luxurious amber visuals and hero product focus strengthen premium positioning, build trust, and drive online desirability and purchase intent.

[Brand Aesthetic Direction] This project launched UniDry Premium’s Slim Magic Technology, highlighting its ultra-thin, high-absorption core and dermatological safety. Soft visuals and clear icons enhanced understanding, positioning it as an advanced, baby-safe solution for export markets like Australia and Europe.

[Brand Aesthetic Direction] This campaign strengthened Custas’ positioning as a nutritious, fun pie for children while reassuring parents on quality. Playful visuals and bold “better nutrition” claims enhanced shelf visibility, digital impact, and purchase intent, driving both engagement and sales.

[Brand Aesthetic Direction] Inspired by the cheerful symbolism of mimosa flowers, this packaging design creates a whimsical garden café atmosphere with vintage illustrations and a sunlit palette. It evokes warmth and nostalgia while reflecting Orion Gouté’s promise of comfort, simple joy, and shared happiness.

[Brand Aesthetic Direction] This co-branding campaign between Orion Toonies and Pokémon introduced 108 collectible Tazo discs to drive excitement and repeat purchases. It transformed the snack into an interactive experience, appealing to kids and nostalgic fans while strengthening brand competitiveness.

[Brand Identity System] This online project supported Laneige’s Shopee launch with strong e-commerce visuals and hydration-focused imagery. Designed to drive awareness, traffic, and conversion, it combined premium storytelling with clear calls-to-action to strengthen online presence and accelerate sales growth.

[Digital Asset Delivery] This online campaign for Mamonde amplified its “Inspired by Flowers” philosophy through romantic, nature-driven visuals optimized for digital platforms. Designed to boost engagement and conversion, it strengthened brand storytelling, online visibility, and short-term sales performance.

[Brand Aesthetic Direction] The “Hey!! ChocoPie đi!” project refreshed the brand by repositioning hero brand ChocoPie as a playful, multi-format dessert universe. By introducing ice cream and frozen variations, the campaign enhanced modern relevance and encouraged consumers to rediscover the brand in new, social moments.

[Brand Identity System] This project set a supreme image of Orion’s Mid-Autumn mooncake collection with a refined, contemporary visual inspired by moonlight and tradition. Premium gold tones and festival motifs enhance the gifting experience while reinforcing brand values of trust, craftsmanship, and togetherness.

[Brand Identity System] The C’est Bon! Baguette project launched a European-inspired bakery breakfast meal blending French–Italian flavors with café-style visuals. Authentic taste cues and cohesive packaging enhanced shelf impact, strengthened brand recognition, and positioned it as a refined yet accessible indulgence.

[Brand Aesthetic Direction] This project built a strong medical-grade identity for MediKind through soft clinical design and clear, trust-focused labeling. Applied across the full baby care range, it enhances shelf consistency, strengthens parental confidence, and positions the brand as a premium, healthcare-inspired solution.

[Brand Aesthetic Direction] This project introduces a premium festive packaging concept inspired by renewal and prosperity. Red-and-gold visuals and cultural symbols enhance emotional appeal, shelf impact, and brand recognition, strengthening Orion’s gifting presence and driving seasonal sales and long-term equity.

[Brand Aesthetic Direction] This project marks Orion Gouté’s 15th anniversary with a limited-edition packaging design celebrating conceptual art and shared moments. Vibrant patterns and refined details elevate its premium image, reinforce heritage, and enhance desirability as a sophisticated gift choice.

[Brand Identity System] This project developed a key visual and packaging concept for Orion’s An Vừng, celebrating Vietnamese countryside heritage. Rustic illustrations, warm tones, and ingredient-focused visuals enhance authenticity, appetite appeal, and brand memorability while strengthening its traditional positioning in modern retail.

[Brand Aesthetic Direction] Gouté – The Blossoming Era is a luxury festive gifting collection celebrating renewal and prosperity. Blending traditional motifs with modern luxury design, it reinforces Gouté’s refined positioning and strengthens Orion’s presence in the high-end seasonal gifting segment.

[Brand Aesthetic Direction] This project introduces WOLFON – Yummy Couples Care with a bold, neon-inspired and minimalist design. Targeting modern young couples, it blends functionality and emotional connection, building strong brand recognition and establishing a confident presence in the intimacy care market.

[Brand Identity System] This project elevates Orion Marika Flower Cookies with premium royal blue and gold packaging and an octagonal tin design. Highlighting New Zealand butter and refined mastery, it enhances gifting appeal, shelf presence, and consumer trust in quality.

[Brand Aesthetic Direction] This project redesigns Orion Tok with bold color blocking and dynamic flavor storytelling for strong shelf impact. An interactive QR challenge boosts engagement, driving impulse purchases and reinforcing Tok as a playful, energetic brand for trend-driven youth.