SUMMARY
This design project was developed for an online campaign marking Laneige’s official launch on Shopee. Built with a digital-first mindset, the campaign focused on creating strong visual impact across e-commerce banners and social media platforms to drive awareness, traffic, and conversion.
The clean gradient background, fresh blue tones, and radiant model imagery reinforced Laneige’s hydration expertise while ensuring brand consistency within a competitive online marketplace. The layout prioritized clarity, brand recognition, and immediate call-to-action messaging to maximize click-through and sales performance.
Overall, the campaign successfully combined premium brand storytelling with performance-driven design to strengthen Laneige’s online presence and accelerate e-commerce growth.
INSPIRATION
The creative inspiration for this online campaign was rooted in celebrating the luminous, refined beauty of Asian women through a modern and aspirational visual language.
The design highlights a soft, radiant complexion as the ultimate expression of confidence and elegance, using a representative Asian model whose natural glow, delicate features, and serene expression embody purity and inner strength.
The pastel blue and dewy light gradients were intentionally selected to evoke clarity, hydration, and translucency—key attributes associated with the ideal “glass skin” aesthetic admired across Asia. Botanical elements subtly reinforce the concept of safety and natural ingredients, while the fluid drop textures symbolize advanced skincare science and double efficacy.
By positioning an Asian beauty figure at the center of the narrative, the campaign not only strengthens cultural relevance but also builds emotional resonance, inspiring consumers to see their own beauty reflected in the brand’s promise of bright, healthy, and confident skin.
HIGHLIGHT
This design project was developed for a performance-driven online campaign spotlighting Laneige’s Best Sellers portfolio.
The creative direction focused on a clean, conversion-oriented layout that clearly highlighted hero products while maintaining a premium, modern aesthetic consistent with the brand’s identity. A centralized “Best Sellers” visual anchor was used to immediately capture attention, while individual product placements with clear “Shop Now” call-to-actions were optimized to drive click-through and purchase intent across e-commerce platforms. The soft gradient core element reinforced Laneige’s hydration expertise, creating visual cohesion while guiding the consumer journey.
Overall, the campaign successfully balanced brand storytelling with strong sales activation, maximizing online visibility, engagement, and conversion performance.
